Sir alan sugar biography review

Alan Michael Sugar is a British business tycoon who was born in the London Borough of Hackney in 1947. He founded Amstrad, an electronics company that was sold to BSkyB in 2007 for a cool £125m.

He is also, perhaps most famously, known for being the presenter of The Apprentice, a UK reality TV show, billed as “the toughest and longest job interview process in the world”.

Sir alan sugar biography book

Alan Sugar was knighted in 2001 and made a Lord in 2009.

Sugar has always been creative and industrious and in his teenage years was already earning more than his tailor father. His determination and doggedness showed in the way he built his business from the age of 21.

He has longed espoused the ‘do whatever it takes’ approach to success; chase those start up loans, keep knocking on doors and don’t give up until someone listens.

Alan Sugar isn’t the only industrious businessman in the UK, but why is he considered more successful than most?

This article aims to answer